In Brief
Online Grocery Shopping Combining Convenience and Comfort
Business Need
Unicoop Tirreno, with a significant presence in the heart of Central Italy, aimed to meet the evolving demands of its customers by venturing into eCommerce. The goal was to address the growing need for a digital and safe shopping experience for both its 3600 employees and numerous customers across its 94 stores.
Retex Strategy
In a strategic partnership with Unicoop Tirreno, Retex played a key role in launching an innovative online shopping portal. This digital avenue would offer dual options for grocery shopping, ensuring convenience and security:
- Click & Collect: An efficient service previously active in 12 supermarkets, which was further enhanced with a new offering.
- Home Delivery: Catering to customers who prefer home delivery, where the real-time synchronization of stock ensured the reliability and freshness of products.
Results
- Swift and successful launch of the eCommerce platform, showcasing the harmonious integration of technology and retail.
- Accurate stock verification system that aligns inventory data with store availability for better customer service.
- Seamless integration of cash register systems for a smooth transaction process.
- Direct connection to Coop Italia's central database, providing users with a clear and continually updated product catalog.
